Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.
Rush Limbaugh made the right-wing talk-radio industry, and he just might break it.
Because now the fallout from the “slut” slurs against Sandra Fluke is extending to the entire political shock-jock genre.
Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”
This is big. According to the radio-industry website Radio-Info.com, which first posted excerpts of the Premiere memo, among the 98 companies that have decided to no longer sponsor these programs are “carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm), and restaurants (McDonald’s, Subway).” Together, these talk-radio advertising staples represent millions of dollars in revenue.
- Rush drags right-wing radio over the cliff in massive sponsor exodus (dailykos.com)
- Rush Limbaugh Scandal Proves Contagious for Talk-Radio Advertisers – The Daily Beast (tribuneofthepeople.com)
- 98 major advertisers say no to Limbaugh, Beck, Hannity and other right wing radio shows (boingboing.net)
- The End of Right Wing Talk Radio??? (planetpov.com)
- The Times They Are A-Changin’ (billydie.wordpress.com)