Steve Jobs was not just another member of the crowd.
After enrolling at Reed College in 1972, he dropped out after only one semesterand, two years later, quit one of his first jobs to backpack around India. He also experimented with LSD and revered Bob Dylan.
In 1997, advertising agency TBWA/Chiat/Day created Apple’s “Think Different” ad campaign, which almost sounds like the title of a biography of the Apple co-founder. The ad series debuted with a television commercial September 28, 1997, featuring Richard Dreyfus reading a poem called “Here’s To The Crazy Ones” while images of famous rebels like Amelia Earhart, Ghandi, and John Lennon flash onscreen.
Steve Jobs himself even narrated one of the “Think Different” commercials, albeit an unaired one.
Take a look at Jobs’ toast to “the crazy ones” in the video (below), courtesy of 9to5Mac.
- Listen To Steve Jobs Do The Voice Over For Apple’s “Crazy Ones” Commercial (AAPL) (businessinsider.com)
- Steve Jobs In Memoriam Round Up (thedailywh.at)
- Salute To The Crazy Genius of Steve Jobs- Early Apple Commercial (truebluenz.com)
- Steve Jobs thought different (cbsnews.com)