New York Primary

Romney’s Etch A Sketch Campaign Begins

EAn "Etch A Sketch " is for sale at FAO Schwarz in New York City on March 22, 2012. French electrician André Cassagnes created the toy in the late 1950s as the "L'Ecran Magique," and with the Ohio Art Company launched it in the US on July 12, 1960. The iconic toy has found its way to US presidential politics. Republican presidential hopeful Mitt Romney received backing from major Republican figures March 21 after a big win in Illinois, but an aide's gaffe reinforced qualms about his campaign. Asked on CNN whether the primary had pushed Romney too far to the right for general election voters, advisor Eric Fehrnstrom said "I think you hit a reset button for the fall campaign. Everything changes." "It's almost like an Etch A Sketch. You can kind of shake it up and restart all over again." AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)veryone knew this would happen with the Etch-A-Sketch candidate.  It was just a matter of time.

New York Magazine

Two constituencies that President Obama is holding onto about as strongly now as he did four years ago are voters under 30 and Latinos. In what is probably not a coincidence, these two constituencies are the targets for the first two major Mitt Romney Etch A Sketch pivots of the general election. After having repeatedly denounced any need for the federal government to subsidize tuition costs during the primary, Romney has now endorsed Obama’s call for extending lower rates for federally-subsidized loans. Romney says he supports the measures “in part because of the extraordinarily poor conditions in the job market.” Apparently, he has been informed of the poor job market since wrapping up the nomination, when he was still advising graduates concerned about debt to acquire a high-paying job.

On immigration, Romney is making the turn a little more slowly, as you’d expect, given the sensitivities involved in holding together his base. Romney has deputized Marco Rubio to craft “his” own version of the Dream Act, a somewhat more restrictive version of the reform that Republicans in Congress killed and Romney opposed in the primary, when he positioned himself on the party’s right on immigration. Romney is “studying” Rubio’s bill.

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