There have been rumors of Rush Limbaugh’s radio career demise for a few years now. The following article should shed some light on the progress thusfar…
It’s been a very bad week for talk show host, Rush Limbaugh, and a very rewarding week for the millions of Americans who have protested his extreme hate speech for decades. Two years ago, newer groups like BoycottRush, FlushRush and StopRush, began a massive national boycott movement that is exposing Limbaugh and crushing his career. Here are four new recent developments:
1. Politico published an article revealing that Tea Party organizations (some created by the Koch brothers) have contributed millions to Rush Limbaugh. What does this mean? For Rush it means they helped sustain him while thousands of sponsors pulled their ads. It means this may lead to an investigation to see if the funding was done legally. According to the FCC, if you receive money from an organization that pays you to promote their propaganda, without telling your audience, it may be considered ‘payola’ - and it may be illegal.
“The Heritage Foundation at the end of January ended its five-year sponsorship of El Rushbo’s show, for which it had paid more than $2 million in some years and more than $9.5 million overall. In 2012, FreedomWorks paid at least $1.4 million to make him an endorser, though it’s not clear that the sponsorship is ongoing.”
2. Forbes Senior Political Contributor and regular on Forbes On Fox, Rick Ungar, believes Rush Limbaugh has become a joke. He also shows, via FrontPageMag.com data, that Limbaugh has outlived his audience. Ungar, also known as Forbes ‘token lefty’ implies Rush is now in the, toss out the old – bring in the new, demographic category. The median age of his dwindling audience (as well as the aforementioned sponsor boycott) no longer appeal to advertisers.
“At long last, it appears that Rush Limbaugh has run out of steam. I have to acknowledge that I have sensed Rush getting by on fumes for some time now (yes, I tune into his show from time to time to enjoy his broadcasting skills if not his message). However, it was only recently that the world of Limbaugh crossed that thin red line from partially serious to total self-parody and audience deception—a line crossed from which there is often no return.”
“Network television doesn’t just fail to count older viewers; it tries to drive them away. A show with an older viewership is dead air. Advertisers have been pushed by ad agencies into an obsession with associating their product with a youthful brand. The demo rating, 18-49, is the only rating that matters. Viewers younger than that can still pay off. Just ask the CW. Older viewers however are unwanted.”
3. Speaking of advertisers, Rush Limbaugh can’t seem to hold on to them, without doling out heavy discounts and/or free ad space. After his notorious on-air verbal attack of then unknown, Sandra Fluke, the national protests was set into motion. Hardworking FlushRush volunteers now monitor The Rush Limbaugh Show nationwide. They document the sponsor ads they hear on his show, into the StopRush Database, along with contact and ad details. The sponsor data is then posted back into the FlushRush private Facebook group, and onto the BoycottRush Facebook page for public use. There have been hundreds of articles written about Rush Limbaugh and the boycotts against him, that have appeared in at least a dozen political online news groups, including Liberals Unite and Daily Kos, and have been viewed by millions. The result? Limbaugh and the radio stations that carry him have lost millions in ad revenue. Very few took the Limbaugh boycott seriously two years ago. It reminds me of the Gandhi quote:
“First they ignore you, then they laugh at you, then they fight you, then you win.”
4. And lastly; Ed Shultz interviewed Holland Cook this week. Cook believes Limbaugh’s business is over, for good, due to the various organized boycotts mentioned above. Each does their own part. The protests have been supported by many big and small Liberal organizations, websites, Facebook pages/groups, and Twitter.
Holland Cooke: (via Daily Kos)
“Hundreds of blue-chip national advertisers basically have not only wandered away from Rush Limbaugh and some of the other righties, they’ve abandoned the format entirely. They are afraid to be heard on a news talk station because this man’s use of his free speech triggered the opposing viewpoint exercising THEIR right to free speech. The boycotters are speaking and using the marketplace to say, ‘ENOUGH!’”
Here is an audio clip of the Ed Shultz/Holland Cook interview:
So now, we’re not only hearing from consumers, we are hearing from industry experts on the left and right, many of whom know the business better than anyone and would not risk their reputations on merely gossip. Yes, yes, the public has had enough. Limbaugh’s self-proclaimed ‘Dittohead’ fans have demanded that Rush’s right to free speech, also gives him the right to spew misogyny, homophobia, bigotry, and racism on public radio. He’s been getting away with it for over 25 years. After the Sandra Fluke attack, the general public soon realized that neither his radio affiliates, nor the FCC, planned to do anything about his hate speech, so American consumers decided to use their own version of free speech via petitions, boycotts, and their consumer dollars, to bring Limbaugh down by way of his sponsors. It’s reported 3,100 companies have pulled their ads from Limbaugh, and the protestors and boycotters have never been closer to pulling Limbaugh off the air. When he has moved on, this country will be all the better, and the public will prove once again, it can be done. We can eliminate hate speech from the media, if takes one host at a time.
You see, you can toss Americans some Limbaugh, Fox News, Bush/Cheney, Koch brothers, even some Supreme Court corruption, but when push comes to shove, Americans will stand up, show up, take charge, and demand a return to democracy and common decency. Salute to all the many boycotters and volunteers.